Complete Work Experience.

Comprehensive internal lending platform for processing BRI personal loan (Briguna) and mortgage (KPR) applications, streamlining end-to-end approval workflows and optimizing Whitelist management, credit administration, and digital agreement signing across both products.

• The loan approval process had too many disconnected hand-offs between roles, stretching timelines to around 3 weeks — I redesigned the workflow across Initiator, Approver, and Credit Admin Officer (plus the ARCI risk-evaluation engine and Early Warning System logic feeding into it), bringing that down to 3-5 days.
• Designed the Whitelist and cross-bank Open Flagging modules so credit ops could pre-qualify leads without manually cross-checking eligibility against multiple bank records.
• Worked closely with engineering through the legacy-to-React migration of the Checker & Signer disbursement modules, the priority was keeping the interface stable for daily users while access moved onto a single sign-on gateway.
• Helped scale BRI's enterprise design system with variable tokens, which took a lot of the guesswork out of design-to-dev handoff for the front-end teams building against it.
• Later extended into KPR Digital, designing the notary order workflow and an RBAC-based system for managing national quota allocations.

Consumer-facing modules across BRImo and QITA super apps, covering Credit Card & Installment Conversion, physical debit card issuance journey, Biller payments, and Lifestyle features, optimized for seamless end-to-end user experience.

• Simplified the Credit Card Installment Conversion journey, fewer steps, clearer copy at each edge case, to bring down where people were dropping off mid-flow.
• Benchmarked competitor debit card journeys before rebuilding BRI's own request-to-activation flow, including live shipment tracking, return handling, and the in-app notifications around it.
• Standardized the biller payment components in the design system so the flow felt consistent across billers instead of each one following its own pattern.
• Sat in on design QA regularly with engineering to catch implementation drift before release, which mattered more here than on most products given the transaction risk involved.

A digital platform designed to modernize BUMDes operational workflows, financial reporting, and educational resources, built before transitioning focus to the BRILink Agent segment.

• Enhanced the core UI/UX across dashboard, educational content, and financial report pages by optimizing navigation hierarchy and reducing user click depth, ensuring a seamless experience for non-tech-savvy users in rural areas.
• Built and maintained a comprehensive design system, establishing foundational design tokens for color styles and number systems (spacing, layout grids, corner radii) alongside reusable UI components (modals, forms, charts, and navigation) to streamline designer-developer handoff.

BSI Mobile Banking App — post-merger design system consolidation & rebranding, taking over and rebuilding the enterprise component library after BSI's bank merger.

• Took over the enterprise design system after the merger and rebuilt the parts of the component library that had drifted out of sync with the new brand.
• Ran usability testing on core banking flows and used what came out of it to shape what actually made it into the post-rebrand roadmap, rather than working off assumptions.
• Reorganized the Figma files around product epics instead of loose screens — made it noticeably easier for new designers joining mid-project to find their footing.

A comprehensive multi-platform digital banking application designed for BTN retail customers. Built to simplify daily financial transactions, account management, and banking services through a seamless mobile and web user experience.

• Built and scaled a multi-platform design system in Figma, standardizing UI components to ensure design consistency across mobile and web banking products.
• Developed structured design documentation to establish a single source of truth, accelerating cross-functional production workflows and team alignment.
• Architected user flows and wireframes by translating complex banking requirements into intuitive, user-centric mobile application layouts.
• Created rapid, high-fidelity interactive prototypes to demonstrate product concepts and secure stakeholder alignment during client presentations.

A dedicated mobile banking application concept designed to adapt BTN's core digital banking services into BTN Syariah's distinct brand identity and Sharia-compliant user experience.

• Led the migration and adaptation of the core design system from BTN Conventional to align seamlessly with BTN Syariah’s distinct brand identity.
• Designed critical, high-traffic mobile app screens, including Home, Payment, Confirmation, MPIN, and Receipt modules to ensure an optimal user experience.
• Crafted custom 3D visual assets and icons optimized for mobile device interfaces, elevating the app’s overall visual appeal and engagement.
• Fostered cross-functional collaboration with business analysts, product managers, and engineering teams to ensure accurate design execution and brand compliance.

An internal web dashboard management system designed for CIMB to monitor, manage, and streamline ATM network operations, system maintenance, and financial transaction analytics.

• Structured intuitive user flows, sitemaps, and interactive prototypes for the web dashboard platform to streamline complex administrative operations.
• Transformed complex raw data and heavy data tables into clean, visually digestible, and functional dashboard user interfaces.
• Designed core mobile application screens focusing on Dashboard, Financial Transactions, and System Maintenance modules.
• Conducted competitor analysis and design alignment sessions to benchmark UI/UX standards and effectively present mockups to corporate client stakeholders.

I founded a startup with my small team from campus, focused on e-commerce. I created the UI design concept for the home, category, product, cart, and order pages. I also assisted the front-end team in developing the website.

• Designed the shopping experience end to end — home, category, product, cart, checkout — and the admin dashboard, then worked with our front-end team to get it live on WordPress.
• Ran surveys and usability tests throughout, which is where most of our early product decisions came from before we had any real usage data to go on.